Anastasiia

Signio

Manage the store's digital communications from one place.

Overview

Signio is a digital communication management platform that enables businesses to control and automate content across digital screens. Initially designed for technical users, Signio’s interface and workflows did not meet the needs of non-technical stakeholders as the company grew.

I joined Signio as the Lead Product Designer, to transform Signio from a functional tool into a user-friendly, scalable product aligned with market standards and customer needs.

My role

UX designer, UI designer, Researcher, Strategist, Prototyper, Tester

Nanovo

Digital Signage

8 months

Cloud app / SaaS

Challenge

As Nanovo scaled, more departments and clients started using Signio—many without technical backgrounds. But outdated admin screens, inconsistent workflows, and unclear UI logic hindered user adoption and confidence.

Key Problems:

Outdated and inconsistent interface
Confusing task processes (e.g., content creation, table/report usage)
Unclear device states and lack of real-time feedback
Fragmented navigation and dashboard design
High rate of mistakes while using the app
Unexpected app behavior (far from pattern standards)
No design system or UI consistency

Goals

Design for both technical and non-technical users

Enhance onboarding and reduce training time

Improve usability and task flows

Create a scalable foundation for a future design system (Modernize the UI)

Improve information architecture and global app structure

Design process

Discovery & Research

Heuristic Evaluation

To understand the scope of usability issues, I conducted a heuristic evaluation alongside the Product Owner. The issues discovered exceeded expectations. This phase highlighted inconsistencies in UI behavior, unclear navigation, and non-standard flows.

Stakeholder Alignment & Knowledge Gathering

Conducted cross-departmental meetings to align on business goals and pain points

Reviewed existing technical documentation and evolving backend features
Identified primary user types: In-house Users (internal departments) and Client Users

User Research

I led a structured research initiative using Hotjar Engage and surveys with both open- and closed-ended questions.

I interviewed in-house users and initiated workshops and interviews with clients.

Interview Topics:

Daily workflows
Feature usability
Pain points
Feature expectations

Key Insights

The search bar logic was inconsistent and unclear across licenses.
Users struggled with table navigation and presentation creation.
No update notifications led to confusion and errors.
Non-technical users struggled with understanding report creation and content structuring.

Define & Prioritize

Backlog

Using all collected insights, I mapped user journeys and evaluated information architecture, identifying friction points across key user flows.

Backlog Creation

Defined features, fixes, and changes needed
I used the MoSCoW method to prioritize the backlog
Structured backlog across phases of the redesign process

Design & Ideation

Key Improvements designed

Improved Task Flows: Clearer, market-aligned processes for content creation and reports
Better Onboarding: Reduced training burden through intuitive flows and improved microcopy
Intuitive Dashboard: Clear device states, real-time tracking, and prioritization of key actions

Standardized UI Kit: Built a foundational UI kit as the first step toward a full design system
Modernized UI and Global View: Aligned with current design trends and improved visual clarity