Get to Know Me
Hello, I'm Aastasiia, and I'm more than product designer. I'm a digital storyteller. I have been captivated by the art of web design, and my journey in this field has been nothing short of exhilarating. My goal is to craft digital solutions that not only look beautiful but also function seamlessly, providing an exceptional user experience.
Experience
Goal: Improve the current version of Signio for B2B customers.
• Led UX strategy, end-to-end design for B2B CRM and enterprise-scale products, from discovery to delivery.
• Conducted user interviews, surveys, and usability testing to uncover pain points and validate design solutions.
• Designed and evolved a scalable design system, ensuring consistent UI across multiple platforms.
• Collaborated closely with product managers, developers, and stakeholders to align design with business and user needs.
• Created personas, user flows, journey maps, wireframes, and interactive prototypes to guide design decisions
Key achievements: 12% faster task completion by redesigning core workflows. Reduced user errors through improved communication and guidance patterns. Introduced a new user-centric table and search engine, improving file findability. Created strategy which brought +27% to ROI. Mentored 3 junior designers
Goal: Design new web pages and mini apps for multibrands. Mostly in e-commers needs.
• Designed intuitive, user-friendly interfaces.
• Participated in product discovery, research, and prototyping to guide strategic design decisions.
• Developed responsive layouts for web and mobile, ensuring accessibility compliance (WCAG).
• Created low- and high-fidelity prototypes for usability testing and stakeholder feedback.
• Conducted competitive research to perform visual and qualitative analyses.
• Applied responsive web design (RWD) principles to ensure seamless experience across devices.
Key achievements: Improved user satisfaction through more intuitive and guided user flows. Wrote several articles: one of the most popular here.
Goal: Take care of Studio Moderna brands (Nutribulet, Delimano, Dormeo, Mango, Rovus)
• Developed the packege design and labels. Prepared them for printing.
• Developed banners for Facebook, Google, YouTube and ets. advertising campaigns
• Created annuals visual strategy for Social Media
• Made visual adaptations of books (from USA to the Polish market)
• Created advanced photomontage and photo processing
• Created Key Visuals for marketing campaigns
• Designed and created material for conferences including signs, tent cards, name badges, various handouts, designed emails and forms headers, microsites, flyers, t-shirts and program books
• Developed and improved brandbooks
• Made materials for TV adverising like banners and short videos
• Created PPT materials and mock-ups
• Made 2D animations for billboards and TV advertises
• Created and prepared for print advertising pages for magazines
Key achievements: Optimised time for 643 banners feeling from 9 working days to 3 days.
Education
Stack
My technical toolkit includes proficiency in Framer, Figma, HTML, CSS, JavaScript, and various design software like Adobe Creative Suite. I'm also well-versed in responsive web design, ensuring that websites I create look and function flawlessly across all devices.