Get to Know Me
Hello, I'm Aastasiia, and I'm more than product designer. I'm a digital storyteller. I have been captivated by the art of web design, and my journey in this field has been nothing short of exhilarating. My goal is to craft digital solutions that not only look beautiful but also function seamlessly, providing an exceptional user experience.
Experience
Goal: Improve the current version of Signio for B2B customers.
• Led end-to-end design for B2B SaaS and enterprise-scale products, from discovery to delivery.
• Conducted user interviews, surveys, and usability testing to uncover pain points and validate design solutions.
• Designed and evolved a scalable design system, ensuring consistent UI across multiple platforms.
• Collaborated closely with product managers, developers, and stakeholders to align design with business and user needs.
• Created personas, user flows, journey maps, wireframes, and interactive prototypes to guide design decisions.
Key achievements: 12% faster task completion by redesigning core workflows. Reduced user errors through improved communication and guidance patterns. Introduced a new user-centric table and search engine, improving file findability. Created strategy which brought +27% to ROI.
Goal: Design new products. Working on Start-ups and maintance
• Designed intuitive, user-friendly interfaces for SaaS, CMS, and e-commerce platforms.
• Participated in product discovery, research, and prototyping to guide strategic design decisions.
• Developed responsive layouts for web and mobile, ensuring accessibility compliance (WCAG).
• Created low- and high-fidelity prototypes for usability testing and stakeholder feedback.
• Partnered with developers to maintain design integrity throughout the build process.
Key achievements: Improved customer satisfaction by 20% through more intuitive and guided user flows. Implemented a recommendation system that increased sales by 18%. Contributed to the successful launch of a digital store.
Education
Stack
My technical toolkit includes proficiency in Framer, Figma, HTML, CSS, JavaScript, and various design software like Adobe Creative Suite. I'm also well-versed in responsive web design, ensuring that websites I create look and function flawlessly across all devices.